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Let me be clear: change without accountability is simply performative action. In regards to Jeffree himself, the question asked the most has not been, “how do we hold him accountable?”– instead, it has been reduced to a shallow question of “is a person allowed to change?”
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Jeffree has spent more than 10 years of his life online–even for digital content creators, that’s a long time to remain under that level of scrutiny. And while there’s a uniqueness with that experience, the question of a person’s integrity and sincerity has risen a lot over the past few years. In what ways are we so invested in whiteness and white fragility that our culture is willing to allow a singular badly behaved racist to be protected, and not the BIPOC (Black, indigenous and people of color) who have had to deal with his violence simply for disagreeing with his actions? Whether his apology is truly genuine or not, Jeffree’s complacency within upholding white supremacy and racism will always be tied to his legacy. White fragility is a staple within our culture, but that doesn’t mean that it isn’t without critique. It’s taken years of attacks, digital violence, and outrage for it to even be on the table, but the problem with Jeffree Star goes much deeper than just complacency for bad behavior. Now the owner of his own eponymous makeup line, Jeffree’s actions have slipped into the mainstream. Online personality and makeup creator Jeffree Star has always been in hot water because of his racism and sensationalism. It can come in the form of pushing whiteness as the default, while everyone else is forced to exist on the margins. White fragility is a staple within our culture, but that doesn’t mean that it isn’t without critique. White fragility takes many forms. It can come in the ways that we see whiteness portrayed as innocent and the norm in mainstream media, despite the overwhelming evidence saying otherwise. By Cameron Glover / Wear Your Voice*, AFROPUNK Contributor Jeffree Star is not the first, nor will he be the last white person to side with his own comfort and fragility rather than truly being held accountable for the oppression that he upholds.